Continue on your Purple Plan

This morning before work, I was on Twitter and I saved this tweet by Alicia Arenas: "Small business owners - a new post: Purple Cow Prospecting http://bit.ly/75cImn" simply because of the words Purple Cow.

As I suspected later when I clicked the link this evening, Alicia was singing the praises of The Purple Cow by Seth Godin. To quote, "In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out."

The coincidence occurred when I got into work today. My HR colleague next door to me was wearing purple. I overheard a conversation she was having with a co-worker, but only caught the tail end when she said, "I am continuing on with my purple plan." I took what I heard out of context and exclaimed what a great phrase. She thought I was crazy for my exclamation (it wasn't the first, and it won't be the last) even after I explained myself.

I loved reading the Purple Cow. It was given to me by a colleague a couple of years ago. And at some point, recently I passed it on to someone else I thought would appreciate it.

This in turn reminded me of another book I loved that was given to me called "Be Here Now" by Ram Dass. That book was given to me twice and twice I have passed it on to someone else I thought would appreciate it. (I'm still hoping it will come back a 3rd time) "Be Here Now" has some of the best advice I have received about life. The title is still my mantra today. In fact, I realized it's my Purple Plan. This is how I personally want to be exceptional.

As far as Purple Plans go, it's not very grand. But Purple Plans don't need to be. They just have to be exceptional. Exceptional to yourself.

I knew about the Purple Cow, now I realize I also have a Purple Plan.

What's your plan for continuing to stay purple?